This is going to sound like a I am tooting my own horn but I think this is relevant so sod it.
Personally, since I started work at CERN I have had loads of emails and facebook messages from friends and family asking what I do. Often this is on a weekly basis but honestly I don't really have much to tell them. Most days I debug and run tests, I rarely do new and exciting things because complicated software takes a long, long time to complete. That's not to say my work is boring (to me at least) but it's not really something to tell anyone about. If I told them I had improved the throughput or have increased the number of distributed platforms in my test most of them would say something complimentary but have absolutely no idea what I am talking about. I would have lost most of them at server.
I think the same is true here for Reborn (so tempted to type ba...., old habits die hard). Stuff is happening but it's really not worth knowing about.