Poor timing, and it IS marketed as a main game.
I mean just look at the thing, there is zero gameplay or aesthetic connectivity to any of the previous games. This is a mobile game, as generic as they get, with the C&C title slapped on it. If they named this game anything else, no one would care, but they used the name for cheap publicity - remember, for EA there is no such thing as "bad" publicity.
I'm just slightly more relieved that at least companies like Bethesda still make good games.